Jen’s professional fashion career began at the age of 21, when she was the buyer for Planet Blue. These well known, well-loved boutiques were the breeding grounds for many of the successful brands we love and wear today. Jen’s eye for scoping out talent in new up and coming designers and then merchandising and styling them in her own way was a true gift. She helped lead trends in the market while creating the lusted look of the bohemian beach girl. This look spread like wildfire and quickly became mimicked across the globe. Everyone who came into the store wanted to dress like Jen. They would buy her clothes off of her back. In her 14 years there, she became a mini fashion icon and gained a very loyal local and global following, including many A-list celebrities.
While there, managing, buying and living and breathing all things fashion, Jen’s Pirate Booty was born. Jen dreamed up and designed a brand made up of what she couldn’t find in the market. It started with a handful of pieces and grew very quickly. JPB was in 5 of the top Retailers in America within 6 months of launching! Jen has always kept the DNA of JPB at the heart of all she is and all she designs. Forever rooted in the laid back vibes of west coast beach culture, she is a sunkissed, free spirited, beachy bohemian gypsetter, with a strong love for family, friends, fashion, good food and good times. She dances to the beat of her own drum and it shows in her designs. She creates stand out, timeless, ageless pieces that transport the wearer to remote island paradises.
Jen lives in her hometown of Malibu, California with her Husband and 3 daughters. Aside from travel, motherhood and fashion, Jen’s mental and physical wellness is very important to her.
5 years ago, she and a lifelong bestie opened a Meditation, Wellness and Yoga Studio in Malibu called The MINDRY. She hopes this is the first of many, as she believes so deeply in the transformative powers of having a consistent practice ~